Scrap the Crap.

As newsrooms shrink and AI takes command of content more each day, companies with complicated stories are hitting a wall. Hiring senior communications leaders in-house costs too much, and agency support is often driven by a junior team which not only doesn’t get your industry, but spends more time generating AI crap than focusing on your KPIs.

Complicating the situation further, the marketing team and comms team are increasingly tripping over eachother as they try to integrate content strategies that tell a cohesive story from the website to social to earned media and long-form reports.

I founded Porro Comms to fill the crap gap . I’ve been working in PR for more years than I care to share, across most B2B industires ranging from technology to climate to fintech. I’ve built LinkedIn thought leadership programs, created copy for campaigns, written bylines, blogs, and whitepapers, and landed earned media coverage in most top-tier national outlets as well as trade and local media.

I bring senior-level communications and content strategy, without the overhead of a full-time hire. I can work with companies in a fractional or part-time capacity, cover mat leave, or stay on retainer. For agencies, I can help support strategic development or roll up my sleeves and dive into the day-to-day.

If you’re sick of the AI crap as much as I am, and need someone who gets your business, let me know. Happy to chat.